6 Proven Tips to Craft Money-making Marketing Copy

Marketing messaging is undoubtedly one of your business’s top three key elements (the other two being your audience and product). It can make or break your customers’ desire to buy/use your product. So, you better nail it if you want to sell.

1. Make it succinct

👎 Poor marketing messaging beats around the bush.
👍 Great marketing messaging gets to the point fast.

• Meh: “The guide to everything that bloggers need to know about SEO in 2022. Designed for non-technical people.”
• Great: “The ultimate SEO guide for non-technical bloggers.”

Remember to keep it short and sweet.

2. Make it easy to read

👎 Poor marketing messaging uses vague, technical, or fluffed-up lingo.
👍 Great marketing messaging is clear and easy to understand.

• Meh: “We expedite the painting process of your professional dwelling place.”
• Great: “We paint office buildings very quickly.”

Remember, clarity trumps persuasion.

3. Make it customer-centric

👎 Poor marketing messaging focuses on your product and features.
👍 Great marketing messaging addresses what’s relevant to the customer: Getting from A to B.

• Meh: “Our photography course includes 8 hours of in-depth lessons. That’s 2x more than most courses.”
• Great: “Gain the knowledge of a PRO photographer in only eight hours.”

4. Make it stand out

👎 Poor marketing messaging sounds like your competitors’.
👍 Great marketing messaging is distinctive and stands out.

• Meh: “6 Tips to Nail Your Marketing Copy and Increase Sales.”
• Great: “6 Proven Tips to Craft Money-making Marketing Copy.”

5. Make it speak like a friend

👎 Poor marketing messaging sounds pompous and overcomplicated.
👍 Great marketing messaging uses verbiage that is familiar and approachable

• Meh: “Our blockchain-based supply chain solution leverages the power of NFTs, allowing you to know where your products are, 24/7.”
• Great: “Cutting edge tech, so you never again lose track of your products.”

6. Make it so that it feels good

👎 Poor marketing messaging is boring.
👍 Great marketing messaging can make you smile.

• Meh: “We’re all unique. We’re all great at something. Yes, you too!”
• Great: “The world needs that special gift that only you have.”

Extra bonus

Here’s a list of some of the most compelling words you can include in your copy to trigger emotional hot buttons:

• Free
• You
• Save
• Results
• Health
• Love
• Proven
• Money
• New
• Easy
• Safety
• Guaranteed
• Discovery

Aaaand, that’s a wrap!

Follow these tips and use these powerful words and you’ll likely be ahead of 95% of your competitors.

Go grow!
Alejo Escrivá